How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 28.06.2025 00:02
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Product
Good marketing is doing this well.
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Place
Price
What is a good habit and what is bad one?
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
People
Perception
U.S. budget deficit hit $316 billion in May, with annual shortfall up 14% from a year ago - CNBC
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Processes
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Devil May Cry 5 Can't Stop Selling, Now Tops 10 Million Units - Push Square